Products & Pricing
Every price point has a strategic role. This ladder moves readers from free to £30,000+.
Email capture. Build list. Demonstrate value before asking for purchase.
First Chapter PDF
Digital PDF · Email opt-in
Free
30 Day Alignment Challenge Guide
Digital PDF · Direct download
£17
🎯 Convert 40% to book purchase within 7 days.
Primary acquisition. Maximum reach. Anchor the brand at an accessible price point.
Paperback
Physical book · Amazon & Bookshops
£18
Hardback
Physical book · Amazon & Signed copies
£28
Ebook (Kindle)
Digital · Amazon Kindle
£12
Ebook (PDF)
Digital · Direct download
£12
AudiobookPhase 2
Audio · Audible / direct
£18
The Enough Effect
Physical + Digital · Amazon
£18
ALIGN Workbook PDF
Digital PDF · Direct download
£27
ALIGN Method Exercises PDF
Digital PDF · Direct download
£22
🎯 Convert 25% to workshop or coaching within 90 days.
Increase per-customer revenue. Bundle delivers more value at better margin.
Book + Workbook Bundle
Bundle · Direct / website
£35
Reader Workbooks Bundle (5 pack)
Digital PDF · Direct download
£67
Signal & Fear Separator AudioPhase 2
Audio MP3 · Direct download
£19
The Stillness Practice AudioPhase 2
Audio MP3 · Direct download
£12
Financial Readiness CalculatorPhase 2
Excel tool · Direct download
£29
ALIGN Masterclass (recorded)Phase 2
Video course · Online platform
£197
🎯 Convert 15% to workshop within 60 days.
Transition from product to experience. Builds the relationship that precedes coaching.
ALIGN Online Half-Day (live)
Live virtual · Zoom
£247
ALIGN Half-Day (in-person)
Live in-person · London / UK cities
£397
AI and Your Career WorkshopPhase 2
Live in-person · London / major UK cities
£347
ALIGN Full-Day WorkshopPhase 2
Live in-person · London / UK cities
£697
🎯 Convert 20% of workshop attendees to coaching programme.
Transformation tier. Highest individual impact. Strongest testimonials.
ALIGN Group Programme (8 weeks)Phase 2
Group coaching · Live online
£1,200/person
1:1 Coaching (6 sessions)
1:1 coaching · Video / in-person
£2,400
Career Transition Intensive (VIP day)Phase 2
VIP in-person · London
£3,500
1:1 Coaching (12 sessions)
1:1 coaching · Video / in-person
£4,200
🎯 Referral rate target: 40% of coaching clients refer a new client.
Scale the method into organisations. Highest single-event revenue.
Corporate Workshop (half-day, up to 20)Phase 2
Live in-person · Client premises
£4,500
Keynote (45–60 minutes)Phase 2
Live speaking · Conferences
£5,000
Corporate Workshop (full-day, up to 30)Phase 3
Live in-person · Client premises
£8,500
Keynote (premium / international)Phase 3
Live speaking · International
£12,500
Corporate ALIGN LicencePhase 3
B2B licensing · Online
£15,000/yr
🎯 Secure 3 repeat corporate clients per year by end of Year 2.
Highest lifetime value. Scale beyond Donna through certification. Legacy tier.
Executive Career Coaching (monthly retainer)Phase 3
Retainer · Video / in-person
£2,500/mo
ALIGN Practitioner CertificationPhase 3
Training programme · Hybrid
£3,500
ALIGN Licensed FacilitatorPhase 3
Licensing · Online
£2,500/yr
🎯 6 executive retainer clients + 20 certified practitioners by Year 4.
Ready to start?
The book is the best first step. Everything else flows from there.